If you’ve ever found yourself staring at the screen, blank, trying to come up with the right phrase or an engaging angle for your audience, you know how useful a little help can be. Today we bring you a selection of prompts—those instructions you give to artificial intelligence so it writes for you—designed for you to copy, paste, and adapt to your needs.
Here you’ll find examples and tips to get the most out of them. The idea is to make the process of writing with AI simpler and more natural.
Basic Prompts to Generate AI Texts
Idea generation for blog articles
If you write for a blog, you’ll know the feeling of wanting to publish but not knowing where to start. In these situations, a prompt as simple as “Suggest several article ideas about [topic]” can unlock inspiration in seconds.
You can also ask AI to help you detect trending topics: “What topics are trending in [industry] to cover on my blog?” This way, you can keep your content fresh and aligned with your readers’ interests.
Another way to use AI is to organize a series of posts. For example, you can request: “Make a list of subtopics related to [main topic] to develop a series of posts.” This lets you plan ahead and cover different angles of the same subject.
Creating product descriptions
A good product description can help the reader imagine themselves using the product or service. If you need inspiration, you can start with a prompt like: “Write an attractive description for a product called [name], highlighting its main benefits.” If you sell on multiple platforms, you can ask for adapted versions: “Create a short version for Instagram and a more detailed one for the website.”
When the product is technical, it’s sometimes better to simplify: “Explain the features of [product] in a simple and persuasive way for a non-expert audience.” You can also ask AI to tailor the text to the audience: “Write a description of [product] aimed at young people/adults/parents.”
And if you want the description to connect emotionally, try: “Write a description of [product] that shows how it can improve the user’s daily life.”
Writing emails and business messages
Communication with clients or collaborators usually requires a clear and direct tone, but also a personal one. If you need to write an email to introduce a product or service, you can ask AI: “Write an email to present [product/service] to a potential client, highlighting its advantages.” For shorter messages, like WhatsApp, you can request: “Create a short message inviting a client to check out our new promotion.”
In specific situations, such as when a client showed interest but didn’t purchase, you can ask: “Write a follow-up email for someone who inquired about [product] but didn’t complete the purchase.”
Prompts for Specific Content
As you get used to using AI, it’s common to want texts for more concrete situations. Here are some examples for social media, titles, and summaries to cover different communication needs.
Prompts for social media content
Social media requires short messages that encourage interaction. If you need ideas for posts, you can ask: “Write several Instagram posts about [topic], including popular hashtags.” If you want something more dynamic, try: “Suggest Instagram Stories ideas to promote [product/service] creatively.”
If you manage multiple networks, you can ask AI to adapt the message: “Write a post about [topic] for LinkedIn, Twitter, and Facebook, adjusting the tone and length for each.”
Generating catchy and SEO-friendly titles
If you need inspiration, you can ask: “Suggest several attractive and SEO-friendly titles about [topic].” If you have a specific keyword, you can refine the prompt: “Create titles for an article about [topic] that include the keyword [keyword].”
For more original titles, you can ask: “Generate creative blog titles about [topic] that spark curiosity.” You can also request titles for different formats: “Suggest titles for a YouTube video, a blog post, and a podcast about [topic].”
Prompts to create summaries or synopses
Sometimes you just need to condense information and present it clearly. You can ask AI: “Summarize the following text in three sentences” or “Create a short synopsis of [topic/book/movie] for a general audience.” If the summary is for a report, you can refine it: “Make a summary of the key points of this article for an executive report.”
If the audience is specific, you can request: “Summarize this content for high school students, university students, or professionals.”
Advanced Prompts to Improve Text Quality
Once you’ve mastered basic prompts, you can start experimenting with more detailed instructions to fine-tune style, persuasion, or creativity. Here’s how.
How to customize writing style with AI
AI can adapt tone and style depending on what you need. If you want a text to sound more formal or even playful, you can ask: “Rewrite this text with a formal/informal/playful/professional tone.” If you have a reference, you can go further: “Mimic the style of when writing this content about [topic].”
To keep brand communication consistent, you can request: “Adapt this text to my company’s tone of voice, which is [describe tone: friendly, inspiring, technical, etc.].” This way, all your published texts will follow a recognizable line.
Using AI to write persuasive and convincing content
When the goal is persuasion, AI can help you find the right approach. You can ask: “Write a persuasive text to encourage a client to buy [product/service], highlighting benefits and addressing possible doubts.” If you need to defend an idea, try: “Create a convincing argument to support [proposal].”
AI can help balance information and emotion so the message feels natural.
Adjustments to make content more creative and unique
If you want a text to stand out, you can ask: “Make this text more original, using metaphors or unusual examples.” If you want a humorous touch, try: “Rewrite this content with a playful twist.”
To differentiate yourself, you can request: “Include an anecdote or personal story in the text about [topic],” making the content more relatable and memorable.
How to Optimize Prompts for Better Results
As you test different prompts, it’s normal to want to refine results. Here are some guidelines to make your instructions clearer.
Tips to make prompts more effective
If you ask “Write an article about marketing,” the result will be very general. On the other hand, if you ask “Write a 500-word article about digital marketing strategies for small businesses, with practical examples,” AI will know exactly what you expect.
If the first result doesn’t convince you, adjust the prompt and try again. With practice, it becomes easier to craft the right instruction.
Common mistakes to avoid when using AI to generate content
If the prompt is ambiguous, the result is usually not very useful. That’s why it’s best to always provide context. Another common mistake is not reviewing the generated text. Even though AI can help a lot, it’s always advisable to read and tweak the content before publishing.
Also avoid mixing too many requests in one prompt, as it can confuse AI. If you have several needs, break them into steps or separate instructions.
Finally, remember AI is a tool to make your work easier, not to replace your judgment. Use it as support, but always add your personal touch and make sure the text matches what you want to convey.